Google is investing a great deal of cash lately to enhance the user experience on their flagship site Youtube.com. They now have hundreds of Millions of users and an average of over 30 hours of video being uploaded every minute. With growth like that they need to really take measures to stay on top. With the addition of Next New Networks and Green Parrot Pictures to google’s acquisition lineup they now have new algorithms to put into play. These new algorithms might help in reducing the size of the user uploaded videos and increase the quality at the same time which they can definitely benefit from.